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4K SXRD projectors form “backbone” of Ford design

Automotive giant Ford is using 4K SXRD projectors to accelerate its design and quality control operation at its Product Development Centre in Michigan.

4K SXRD projectors form “backbone” of Ford design

Ultra-high resolution

Computer-rendered designs are projected onto a 60ft ‘Powerwall’ using a number of 4K SXRD projectors. Ultra-realistic 3D models of full-size vehicles can also be displayed side-by-side – a competitive advantage in the automotive industry.

Advanced design system

Ford teamed with large-scale display specialists IGI to install the 4K projectors, selected for the exceptionally high level of detail they produce.

IGI President Pat Hernandez said: “They are the backbone of one of the most advanced design systems in the industry. They enable designers to carefully, yet quickly, review and refine full-scale computer rendered graphics.”

60ft Powerwall

The 60ft Powerwall in Ford’s Electronic Design Presentation Room uses three 4K SXRD projectors, all producing 10,000 ANSI lumens and 8.8 million pixels each. Two more are used for separate screens in the Advanced Visualisation Centre, allowing designers and engineers to resolve design issues with confidence and clarity never before possible.

Reduced costs

State-of-the-art 4K SXRD projection strengthens Ford’s industry leadership, enabling a continuous flow of creativity with a beginning-to-end digital design process.

Sony’s SXRD Marketing Manager explained, “Ford’s selection of our projectors to evolve design review processes brings products to market faster and reduces costs. It’s further proof that we’re up to the challenges faced by today’s demanding design centres.”

Find out more about projectors for Visual Simulation