“These jobs were a really tough post production challenge. Not only was it a tricky post job, there was also a tight schedule too.”
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“It was filmed in the RNLI’s training facility in Portsmouth but was required to look like the open sea at night. Several elements had to be removed during post production. These included ropes used to restrain and capsize the craft as well as underwater lights usually used to light the tank.”
"We are seeing more and more corporate companies use HD as the medium of choice." Paul Carter, managing director of Axis Films
"We've recently had an extraordinary shareholder's meeting in Düsseldorf… we had a very large screen, which was 11 metres wide. We must take into account the cost of everything, including the catering and so on, but the cost difference between SD and HD is not so much for these big meetings."
“The main benefits of shooting with the Sony HDW-F900 is the good processor it has, and we used the SRW-1 recorder in order to end up with a 10-bit rate instead of 8-bit.”
“The difference in budget was also surprising – not as great as you might think – a difference of £1,500 between HDCAM and Digital Betacam, which made the choice easier.”
“It was a phenomenally easy format to use and get a good look from.”
“When I saw my first images shot in HD, I was extremely pleased with the sharpness, the absence of grain and the flexibility I had to work with the colours in post production.”
“Everybody is extremely pleased with the commercial. I think it’s a great medium and I’ll certainly use it again.”
“What attracted me to HD were the wide range of editing options and that I would end up with source material which was high quality and independent of any one format.”
“HD was chosen as a format so we could keeping shooting... We also weren’t sure when the rats would perform so being economical with film wasn’t an option!”
“Very rapidly HD is becoming exactly the same as 35mm. If anything, the lenses available for HD are more versatile than for 35mm.”
“The result was brilliant. I came away at the end of each day completely satisfied without any of the usual ‘what if...’ questions. We were able to push the creative potential to its maximum.”
“I work a lot in 35mm for commercials and films. I was worried that HD might not work in difficult conditions – but I’m really happy with the results.”
“You can get a 35mm quality picture for far less money… Also, you can laser it back to film very easily from the high definition domain.”
“We chose 24P among other things because it is a new technology which suits, and does full justice to, our brand”
“[24P] gives you a more complex and more satisfying control over the image than you ever had before… In the long run, there is no question that the new digital medium will replace film.”
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