New all-in-one photofinishing system

With increased speed and flexibility SnapLab™ UP-CR20L complements the top-selling SnapLab™ range to increase profitability for retailers with high print volumes

Today at Photokina 2008, Sony announces a welcome extension to the popular SnapLab range of all-in-one photofinishing solutions. In response to the increasing demand for instant digital photo prints, the efficiency and compactness of the UP-CR20L is ideally designed for use in small to medium retail environments with a high turnover of digital photo prints.

This latest addition to the “Print by Sony” product family provides consumers with high quality instant digital prints at every shop counter, at a price both shopper and retailer can afford. With its enhanced speed and increased input media compatibility, the UP-CR20L offers maximum profitability while taking up minimal space. By utilizing print media the new SnapLab product takes advantage of the inexpensive and rapid print processes of a kiosk, without the larger initial investment and by using only minimal floor space.

As Mark Buelow, Marketing Manager Digital Photography, Sony Europe, explains, “The UP-CR20L is crucial to Sony’s ability to provide a fully comprehensive digital photofinishing product offering to our customers. This update to the SnapLab range allows retailers to make most profit from their print facility. For those retailers who value the compactness of the SnapLab but are experiencing a rise in demand and higher turnover, this new high-speed product offers great margin potential. With this product Sony can offer digital photofinishing solutions across the retail landscape, and we expect global success for the UP-CR20L following the launch here at Photokina.”

The UP-CR20L combines Sony’s leading design with its ultra-fast dye sublimation print technology, for delivery of laboratory-quality images at a rate of up to eight seconds per image. The software is user-friendly to encourage customer retention, whilst the service concept behind the product has been designed with the convenience of the operator-retailer in mind.