Apr 19, 2009
From SONAPS to HDXchange, Sony Professional offerings transform content management for broadcasters and professional producers across Europe.
Sony Professional revealed at NAB today significant momentum behind its content management solutions, which are supporting broadcasters from smaller, local operators right through to national news networks. In the past twelve months alone, Sony Professional has implemented its HDXchange network management solution at 25 new customer sites and SONAPS, a high-end, fully managed environment, for seven new customers.
New European customers include Sat1 and N24 in Germany, and TV2 East Jutland in Denmark, which has selected to upgrade its existing Sony NewsBase servers. Sony Professional expects this stellar growth to continue in the next 12 months, since additional features and functionality will be added to deliver further benefits to customers.
HDXchange was designed and engineered by Sony to simplify collaborative workflows for smaller broadcasters or production companies. Sony Professional announced today HDXchange now includes full support for XDCAM EX and the feature set will extend further in the coming year, to provide support for XDCAM HD422 by July 2009 and other features including:
Nick Smith, senior product marketing manager, Sony Professional, said: “We’re delighted at the growth we’ve seen over the last twelve months in our content management solutions, in spite of a challenging economic climate. Sales and customer interest is at an all time high, and in spite of the economic downturn, we expect to achieve double digit growth this financial year. There remains opportunity for us to win new local broadcasters and independent producers by proving to them that HDXchange provides the best combination of file based workflows including central ingest, media management and archive, online editing integration and content delivery at a cost that isn’t beyond their reach.”
Sony Professional has also built on its success in providing content management solutions in support of large-scale network production. There are now 14 global implementations of SONAPS, Sony Professional’s fully managed environment for planning, ingest, production and publishing of A/V content. Additionally, over 200 installations of large scale network production worldwide.
Nick Smith concluded: “The additional functionality we are offering existing and new customers means we expect to see growth in the content management business as we move into our new financial year. Our success in the past twelve months underlines Sony Professional’s ability to tailor solutions to meet our customers’ needs, regardless of the size of their business. Advances in technology, particularly in storage, is enabling Sony Professional to provide premium level workflow to an even wider audience as the SONAPS customer base extends and HDXchange functionality continues to drive sales and growth in the non-broadcast markets.”
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