Sony’s Financial Services and Azule Finance Expand Broker Model to Germany

AMSTERDAM (IBC) IBC Amsterdam, September 2011:  Sony’s Financial Services today announced that it is further strengthening its relationship with Azule Finance, as it seeks to free up further credit options in the German market, using a bespoke broker model designed by Azule. This announcement builds on the success of Sony’s Financial Services UK leasing program, which supports thousands of media and broadcast businesses every year.

Michelle Simpson, Programme Manager, Sony’s Financial Services, explained “Leasing in Germany is already common practice and we have provided lease solutions in Germany through De Lage Landen Leasing since 2003, however, we wanted to further enhance our existing offering in Germany by introducing a complimentary broker model dedicated to the media and broadcast sector. Azule’s strong network of banking contacts in Germany as well as its deep understanding of the media and broadcast industry makes them perfectly positioned to provide fast and competitive credit for our customers. Knowing this industry inside out means they can better evaluate risk, and the strength of their relationships with the major banks allows them to make a quick case for credit where another business might be refused.”

Peter Savage, Founder of Azule Finance, adds “We are delighted to be taking our relationship with the Sony Financial Services team to the next level and branching out into new territories. We already have strong banking connections in Germany, this coupled with our understanding of secondary resale markets for media and broadcast technology means we can fulfil leasing requirements for both complex solutions projects to single camera purchases quicker than just about anyone else in the market.”

Azule Finance has been working with Sony Professional in the UK since 2008. The new leasing program goes live in Germany from the 1st September. Azule Finance will be at IBC 2011 and those looking to discuss credit and leasing within Germany can contact the company on 01753 580500 and or +49 211 88231-575.

About Azule Finance

Azule Finance is a leading expert in finance, leasing and business management solutions, across a wide variety of sectors including, media and broadcast, entertainment, leisure, retail and IT. Azule Finance consists of three divisions, which specialise in Asset Finance, Export Finance and Business Consultancy. Established in 2004, Azule brokers competitive finance deals in both UK and foreign markets.