Axis Films provided the HDCAM kit for a Royal Mail promo

Axis Films, a leading film and digital camera and crew hire company, has provided an HDW-750P HDCAM camcorder fitted with a P+S Technik Pro 35 lens adaptor and a set of Zeiss Super Speed (35mm) lenses for a promotional film for Royal Mail, Watch and Win, produced by the Barford Film Company.

"Barford wanted to create a film with a high-end feel to it," says Christine Mills, creative development manager at Barford. "This corporate production really is a joint venture in getting more people to watch and make programmes on HD."

Simon Minett, of Filmspace, was DoP. "I am delighted with the results we got," he says. "Using the HDW-750P, we shot it at 25P to create a filmic look. The ability to work with a Pro35 adaptor combined with my own 35mm Super Speed lenses was crucial to create a shallow depth of field." Paul Carter, managing director of Axis Films adds: "We are seeing more and more corporate companies use HD as the medium of choice."